My ideal customer could talk about how busy her life is between all her work and family obligations as she tries to finish that 3rd cup of coffee for the day. At this point, she no longer wonders why it gets cold before she can finish it! In fact, you’d often hear her say, ” The juggle is part the struggle!” and her eyes would light up as she says this.
But, if she really knows you and trusts you, she would lean in and say, “I’m tired. I’m so tired from everything that I have to do and not having the energy to do it! I’ve had this nagging sensation for the longest time, that I really need to do something about it but, I don’t know where to begin. I know, I don’t want a quick fix. I just want something that works and will show me how to live a happier and healthier life for the long run. I really need that… I really do.”
Does this conversation sound familiar to you? If so, I’d love to hear your thoughts!